Product Analytics That Drive Growth with Amplitude
Custom event taxonomies, behavioral analysis, and data integrations that turn Amplitude into your product decision engine.
Platform: Amplitude (Data & Analytics)
Amplitude is a leading product analytics platform for understanding user behavior. Bookuvai implements Amplitude tracking, designs event taxonomies, builds custom dashboards and reports, integrates Amplitude data with warehouses and marketing tools, and sets up experimentation frameworks.
What We Build
- Tracking Implementation: Client-side and server-side Amplitude SDK implementation with event taxonomy and property standards.
- Dashboard Design: Custom Amplitude dashboards for product metrics, funnels, retention cohorts, and user journey analysis.
- Experiment Setup: Amplitude Experiment (feature flags and A/B testing) integration with statistical rigor and analysis.
- Data Integrations: Connect Amplitude with Snowflake, Segment, and marketing tools for unified analytics.
Integration Capabilities
- Segment CDP: Route events through Segment to Amplitude for centralized data collection and governance.
- Data Warehouses: Export Amplitude data to Snowflake or BigQuery for advanced analysis and machine learning.
- Marketing Tools: Sync Amplitude cohorts to Braze, Iterable, or Mailchimp for behavior-driven marketing.
- Product Tools: Integrate with LaunchDarkly or custom feature flag systems for experiment-driven development.
Typical Projects
- Analytics Implementation: Full Amplitude setup with SDK integration, event taxonomy, and core product dashboards. (30-60, $60-$120)
- Experimentation Framework: Amplitude Experiment setup with feature flags, A/B test infrastructure, and analysis workflows. (40-70, $80-$140)
- Data Pipeline: Amplitude to warehouse pipeline with identity resolution, cohort sync, and reverse ETL. (50-90, $100-$180)
Frequently Asked Questions
- How do you design an event taxonomy?
- We follow a naming convention (Object-Action format), document every event with properties, and align the taxonomy with your product KPIs and growth model.
- Can you migrate from Google Analytics to Amplitude?
- Yes. We design an equivalent event schema, implement dual tracking during transition, and rebuild key reports and dashboards in Amplitude.
- How does Amplitude Experiment work?
- Amplitude Experiment combines feature flags with A/B testing. We set up server and client evaluation, define metrics, and build analysis workflows for statistically significant results.